The zen drupa is on from 16 to 26 June 2020

zen drupa
A screen shot of Koenig & Bauer Live discussing the new hybrid and digital carton presses on xix June 2022 Photo PSA

1 wonders whether to call information technology the zen drupa or the zoom drupa, but information technology is on till at to the lowest degree 26 June. These are webinars and virtual expos that started at the beginning of June merely before the actual was meant to have place, and have gathered steam this calendar week since the 16th when drupa would have begun. The drupa mood or the zen drupa means not to look for the bodily event but to bring the new products to the attention of buyers and journalists. To offset the chat at the quadrennial level.

With a variety of virtual advice tools, Google Meet, Skype, Zoom, Facebook Live, and others, we take CEOs and engineering science leaders showing their stuff and talking upward the underlying message. They say, "Nosotros cannot await for a year to tell yous what we have been up to for the past four years. And nosotros need for you to sympathize where we are, what nosotros are thinking and where the engineering and the markets are heading. These are the innovations that nosotros have gear up, almost ready, and planning to make prepare later in the year."

We have taken part in webinars, and virtual expos of companies such equally Bobst, Flint-Xeikon, Kodak, Koenig & Bauer, MassiviT 3D, and are awaiting the virtual exhibition of Windmoeller & Holscher on 24 and 25 June. In that location have as well been webinars on Outdoor Signage, Food Packaging, Digital Marketing, and many others. In other words, at least to my listen, at that place is nearly a drupa-similar feeling – that in that location is too much to practise and too little time to get it done. Mostly considering this level of virtual exposition and skill, in some cases, is unexpected.

The Bobst virtual expo exciting because the visitor not just brought its new products to customers but also because information technology established the virtual exhibition and interaction as the new way of advancing technology. Apart from talking almost a highly automated CI flexo press that will run at 800 meters a minute, the company said information technology would not take part in the postponed drupa 2022 upshot. (Xerox has similarly said it would not exist taking part, and others in their virtual meetings take suggested that information technology is too early to commit. And they will brand a call as the postal service-Covid-19 clarity emerges. But the overall bulletin is the same, to work at a high level in the continued constrained circumstances – the new normal.

The zen drupa – Indian exhibitors and deals

On 17 June, on what would have been the 2nd solar day of drupa 20, Kohli Industries of Mumbai, who has been a drupa exhibitor for over 30 years, conducted its virtual open houses to show the new features of its Thea 918 gravure press. As Kaku Kohli told us, "More than 170 customers joined the open house and what was to be a one-hour virtual show, went on for two and a one-half hours. There were merely then many features to bear witness, demonstrate, and talk nigh in the interactive session."

The zen drupa – Screen shot of Koenig & Bauer Live Photo PSA
The zen drupa – Screen shot of Koenig & Bauer Live Photo PSA

The equipment suppliers are making deals over zoom with and without virtual demonstrations and webinars. Depending on the printing and packaging segment, machines are selling. Flexible packaging is very optimistic and buoyant. Even in labels and cartons which are not every bit cheerful or hopeful, before signings are beingness installed or reaching ports, and some new machines bought. All the same, there are indications that the new normal is probable to exist at best, a xc% solution in the best of circumstances, and for the Indian packaging industry, most probable a 70% solution.

Of course, what is missing is the travel, networking, and running into people that one never sees again or at least dorsum habitation – simply just once every four years in Dusseldorf. I misses the Altstadt and all the vegetarians congregating every evening in their favorite Italian eating house. But this is the brave new normal.

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